Basic SEO tips for designing a website

Search Engine Optimization is the process of enhancing your website to maximize its keyword ranking potential in the search engines. Search engines place websites that are the most relevant and popular at the top of search results. The higher on the page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

SEO has become a valuable online marketing tool for businesses seeking to improve their online visibility via the organic search results. And, in order for an SEO campaign to become successful, doing things right from the offset are important.

Keyword Research and Content Development

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Before even starting a website design, the site’s business objectives must be established clearly. Researching keywords which are relevant to the content the website offers is essential. Just as successful ad campaigns contain content that appeals to their target demographic, successful websites implement keywords that have the highest relevance and conversion rates.
Keyword research is also a great way to discover your users’ interests. When planning content or developing new ideas to expand your site or business’s offerings, the keywords your users search are a goldmine of information. You’ll be able to learn more about what topics interest your customers, and what products or services are more or less popular than others.

Proper Web Design techniques

The clean web design methods in accordance with latest technologies are essential for a successful SEO campaign. The site’s navigational menu system is an important factor. Search engines must read and follow the site’s links easily. Just because of the fact that Google and other search engines cannot read texts on images, I would not recommend using Flash navigation menus. All of the links need to be labeled clearly, and the internal link structure needs to be comprehensive.

Another important thing to consider is the website load time. The site’s web developer must thoroughly analyze each of the factors affecting the load time, such as images and code.
In CSS, unused code should be removed. White spaces and any unessential line breaks in code should be deleted in order to decrease file size.
Java Script should be used with caution – a large amount of java scripting in the code may slow down the site’s download speed.
Finally, the website images and photos should be properly optimized.

Keyword placement within a web page

Telling search engines what your page is about is one of most important aspects of SEO. This can be accomplished by writing user-focused content. Within this content it’s important to get the keywords in the right position on the page. The best places are title tags, meta descriptions and keywords, header tags, content texts, website copy, internal and footer links, etc.

Social Elements

Social bookmaking has become common on the web, and for a reason. It’s very important to make it clear that the company is available and contactable on social networks. Adding the attractive social bookmarking buttons and icons are especially important to blogger posts. That allows readers of your posts to submit your site to popular social bookmarking sites and get noticed by a number of people. This will increase your blog’s visibility, popularity and SEO factor.

Image filenames and friendly URLs

Image file names must be appropriate (for example tennis_racket.jpg rather than image5.jpg). That will help search engines find your site through image search.
Friendly URLs (for example: http://mysite.com/seo_services rather than http://mysite.com/?=5015) can help search engines identify what the page is about and having keywords in the URLs is a good SEO method for keyword placement.

Different kind of Sitemaps

Sitemaps tell the search engines about the content of the website. It is a good idea to use not only the standard HTML sitemap, but also XML sitemaps, URL list, and RSS feeds.

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